This proposal from 2011 followed a series of collaborations between Michael Hettich and Tom Virgin. After working together in the SWEAT Broadsheet Project, Hettich and Virgin with contributions from Jay Bellicchi and Evan Robarts, worked on creating a series of billboards that merged poetry, visual art, the iconography of Miami, and their mutual concerns about education. The challenge was to create something that could be “read” billboard style, at 65+ mph. Using a metaphor of fish and schools, these works were designed for use on billboards and bus backs in urban Miami neighborhoods.
